Director of Web Services
Le Moyne College
October 2000 - Present
Develop online tools to assist college offices to maintain public web presence, conduct research, efficiently conduct business, and showcase work. Taught first-year seminar in standards-based web design using XHTML and CSS, including writing valid code.
Provide traffic analysis to support marketing strategies and college initiatives.
Develop interactive tools to recruit and retain prospective students using Web 2.0 strategies. Certification in inbound marketing strategies achieved in 2010.
Demonstrated traffic growth to public website and intranet each year.
Achieved PRINCE2 Foundation certification in Project Management in 2012
Web Content Developer
1994 - 2000 (6 years)
Maintained company website, including content development, site design, site marketing, interfacing with clients, and regular updates of site content.
Additional responsibilities included maintenance of site log files and tracking of visitors' demographic statistics. Maintained database of site subscribers, generated and distributed e-mail newsletters/site updates.
Actively participated in search engine optimization, researching and selecting meta tags & keywords as well as registering with leading search engines and directories.
- Classic ASP
- Usability & web standards
- Inbound Marketing
- Web Analytics
- Social Media
- WYSIWYG layout tools
- Adobe Creative Suite