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PSY 355 Psychology & Media in the Digital Age

This page was last modified on March 8, 2021
What we do online (& in real life)

Consuming Media (particularly Television) in the 2010s
  • Recall that there are 24 hours in a day (1440 minutes in a day) and 168 total hours in a week.

How much media did US adults consume every day in 2018?

US Adult Media Use 2011-2018
  • Digital (total) 6:01 hrs/day = 25.1% of day
  • Mobile 3:23 hrs/day = 14.1% of day
  • TV 3:55 hrs/day = 16.3% of day
  • Print media use @ 28 min daily = 1.8% of a day
Total Daily Media Use 2011-2018
Total consumption of media  12:08 hours/day = 50.1% of each day

Traditional TV Viewing by Age 2011-2017
  • There is a positive relationship between age & the number of hours of viewing traditional television.
  • Older people (65+ years) view television at a rate more than twice as high as < 50 years & especially younger viewers < 35 years
  • Overall hours of watching traditional television have been dropping for groups under the age of 50
  • However, traditional television is still the primary single media source for all age groups.

Two Years Later: 2020 (January-March): Are there any new patterns?

Media Consumption US 2020

  • Notice that, in 2020, total media consumption is now up to 792 minutes/day or 55%
  • Print media (newspapers & magazines) are now almost unread among US adults (but, many newspapers & magazines have moved to digital platforms)
Media Consumption by Age 2020
  • Notice the pattern continues with TV use as continuing to rise with age
  • Older people do not use smartphones as much as younger people
What about all media viewing across all platforms?

Media by all platforms by age
  • About the same amount of radio consumption across all ages
  • Younger rather than older people play games and other video uses on TV
  • TV consumptoin among all groups was less in 2020 vs. 2019, but older people continue to watch TV far more than younger people (16% vs. 52% of total media use)

How did this class respond on the MTUAS?

Here are the results for at least once a day to at least once an hour
MTUAS Top Activities
Here are the results for less than once a day

                      les than once a day
  • Notice that students in this class check their personal email less than once a day
  • Looking for news online occurs just under several times/week
  • The TV watching pattern seems very similar to the data from the US population as a whole

Here are the results for less than once a week

MTUAS Less than once a week
  • Facebook doesn't seem to be a very regular activity for this class
  • Would the fact that this class has >90% female students reflect the role of online game playing?

You'll should go to the Zoom breakout rooms on the basis of the Group Presentation topic to which you are assigned.

Task #1 What we do in real life and online

  • You responded to the Media and Technology Usage and Attitudes Scale (MTUAS)
  • Discuss the results that were presented above about how you act online?
  • How much is your "real life" spent online? Do you use media as much as the average US adult?
  • How has the COVID-19 pandemic changed how you use media?

Task #2 The best and worst aspects of digital media

  • Discuss what you would judge to be the 3 best and 3 worst aspects of digital media
  • Someone in your group should keep a record of these themes and report back to the class when we return. At the same time, I want that recorder to send me via email what the group ultimately judged to be the 3 best and worst aspects of digital media.

The last part of the class will let you work on your Group Presentation topic via Zoom breakout rooms.