Jesus Andrade
University of Zulia, Maracaibo, Venezuela

E-mail:jandrade01@yahoo.com

 

THE THEATER METAPHOR TO ANALYZE ORGANIZATIONS

 

This paper uses the metaphor of the theater to describe organizations that set strategies, goals, and objectives and establish a vision for the future. Through the use of this metaphor, the author describes how such theatrical analogy can be utilized by organizations to make sense of their self-identity as an organized, cohesive unit. It also analyzes how the values of the organization are moulded by the relationships that human beings shape in an informal network, while shaping the behavior of those who follow the leader. It proposes the idea that organizations can develop learning programs to create in every individual a mimetic desire to become the leader of the organization, and it also suggests that technologies play a primordial role in organizational behavior. Finally, it generates some conclusions that derive from the analysis.