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Albert BanduraObservational Learning (Albert Bandura)
  • Organism learn by observing or watching other organisms behave (whom we call "models")
    • Links behavior with its consequences.
  • Stanford University psychologist, Albert Bandura (see photo on right)
  • Components of Observational Learning
    • Attention
    • Retention
    • Reproduction
    • Motivation

Parent & Child
Car Buy
Buyer & Salesperson
Co-Workers & Boss

[Bobo Doll]
Observational Learning and Media Violence

  • Bandura's "Bobo Doll" Experiments (1963; see images on left)
  • National Television Violence Study (1994-1997)
    • 61% of TV shows violence
    • 44% of violent actors were the "good guys"
    • 75% of violent actions come without punishment or condemnation
    • 51% of violent actions were shown without resulting pain (i.e., they were sanitized)
  • Does TV violence promote violence among viewers?
  • "TV world" is an unreal world.
    • Each night about 350 characters appear on prime time TV and 7 are murdered.
  • The introduction of video games in the 1990s & 2000s


This page originally posted on 10/14/09 and updated on 09/18/2012