[Home]    PSY 101    [Psychology
                Images]   Social II: Interpersonal Attraction & Attitudes (Outline)

Interpersonal Attraction: Liking & Loving

Interpersonal Attraction = Positive feelings toward another

Extreme Makeover (UK Edition): Pam Gall

Key Factors in Attraction

1. Physical Attractiveness

2. Similarity

3. Reciprocity

The Nature of Love

Hatfield

Elaine Hatfield
(U Hawaii)

Bersheid

Ellen Berscheid
(U Minnesota)
  

 Types: Passionate & Companionate

  • Passionate Love 
  • Companionate Love 
 Sternberg
Bob Sternberg
(Yale)

 Robert Sternberg's Theory

  • Passion
  • Intimacy
  • Commitment

Attachment & Love

Hazen

Cindy Hazan
(Cornell)

Shaver

Phil Shaver
(UC Davis)

Adult Attachment Styles

Youtube Video
  • Secure
  • Avoidant
  • Anxious-Ambivalent


Attitudes: Making Social Judgments

Attitudes = positive or negative evaluations of objects of thought

Components & Dimensions of Attitudes

1. Cognitive: Beliefs

2. Affective: Feelings & emotions

3. Behavioral: Predisposition to act

[Attitudes toward Obama Pro & Con]
   Positive Attitude (Pro)
 Negative Attitude (Anti)
 Cognitive  
 
 Affective  
 
 Behavioral  
 


Changing Attitudes: Factors in Persuasion

Source Message Channel Receiver
  • High Credibility
    • Expertise
    • Trustworthiness
  • Likeablility
  • Logical vs. Emotional
  • Balance (1 vs. 2 sided): 2-sided often better
  • Fear does work
  • TV or Radio
  • Personal
  • Computer (Internet!)
  • Print
  • Personality
  • Expectations
  • Knowledge
  • Strength of Pre-existing Attitude

Theories of Attitude Formation & Change

1. Learning Theory

2. Dissonance Theory (Leon Festinger)

    

3. Elaboration Likelihood Model (Richard Petty & John Cacioppo)




This page was originally posted on 11/07/03 and last updated on November 10, 2016