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Interpersonal Attraction: Liking & Loving

Interpersonal Attraction = Positive feelings toward another

Key Factors in Attraction

Pretty Woman
1. Physical Attractiveness
  • Matching Hypothesis
2. Similarity
  • Do opposites attract? Not really
3. Reciprocity

The Nature of Love

Elaine Hatfield
(U Hawai'i)

Ellen Berscheid
(U Minnesota)

  

 Types

Passionate & Companionate
  • Passionate Love
      
  • Companionate Love

 

Bob Sternberg
(Yale)

 Robert Sternberg's Theory

  • Passion
  • Intimacy
  • Commitment

 


Attachment & Love

Do adult styles of relationship and love parallel patterns of attachment of infants and children?

Cindy Hazan
(Cornell)

Phil Shaver
(UC Davis)

Adult Attachment Style

  • Secure
  • Anxious-Ambivalent
  • Avoidant

 

Attitudes: Making Social Judgments

Attitudes = positive or negative evaluations of objects of thought.

Components & Dimenions of Attitudes

1. Cognitive: Beliefs

2. Affective: Feelings & emotions

3. Behavioral: Predispositon to act toward the object of thought

Attitude: "liberals
   Positive Attitude  Negative Attitude
 Cognitive  ?  ?
 Affective  ?  ?
 Behavioral  ?  ?

Changing Attitudes: Factors in Persuasion

Source Message Channel Receiver
Who? What?   How? To Whom?  
  • High Credibility
    • Expertise
    • Trustworthiness
  • Likablility
  • Logical vs. Emotional
  • Balance (1 vs. 2 sided): 2-sided often better
  • Fear does work
  • TV or Radio
  • Personal
  • Computer (Internet!)
  • Print
  • Personality
  • Expectations
  • Knowledge
  • Strength of Pre-existing Attitude

Theories of Attitude Formation & Change

1. Learning Theory

2. Dissonance Theory (Leon Festinger)

[Leon Festinger]     [Cognitive Dissonance]

  • Effort Justification
      

3. Elaboration Likelihood Model (Richard Petty & John Cacioppo)

Two routes to persuasion:

  • Central Route

  • Peripheral Route

 


This page was originally posted on 11/07/03 and last updated on 11/09/06